Final Project

Our final project consists in a restaurant guide of the best places where you can find a good service in Panama City. In order to make this possible, we divided our group into three groups:

• Marketing: In charge ot looking for the market target, looks for the top ten restaurants, verify if they have proper standars
• Public Relations: In charge of contacting the professional people who supports our ideas, to get the chance of be sponsored by them
• Design: In charge of the creativity, the main content of the website, and the innovation  

  Our main strategies were: 

1. Organize comitees
2. Analyse Market
   - Target guide
   - Evaluate restaurants
   - Render & Demo
3. Brand introduction
   - Presentation
   - Blog Operation
   - Feedback
4. Reserach & Development
   - Guide update
   - Improve & Innovate
   - Expand the ranking 

Our Guide has the following information: 

• Servide hours
• Table service category & type
• Menu suggestions
• Target Market
• Environment features
• Complimentary services
• Average Check 
• Location 
• Reservation system 

How did I help with the project? 

Being a member of the Marketing group, I gathered a lot of information about restaurants in Panama. as I like to visit these places to have good meals, I made the Check lists of the following:

• Casa Blanca
• Sanborns
• Thai Garden 2112
• Riesen
• Manolo Caracol
• Rene Cafe
• Villa Palma
• Stizzoli

One of the examples of the Check list would be the following picture:

My personal opinion:  About the places I visited, most of the restaurants are always nice and have good food. The service is not quite standarized in these places and it would be better to change this in order to offer a quality service restaurant. Most of them had a lot of positive feedback but there were always the same mistakes: for example, they usually don't care about taking the order of the females first, or the way they put away the dishes. Sometims it can be uncomfortable for the client and it can affet the experience. It is always important to smile and make everyone see that you're enjoying what you're doing.