Management Strategies

Strategy 1: Vision, organizational chart
Strategy 2: Phylosophy, internal rules, shadow system, workshops

Today's Notes

MARKET RESEARCH in F&B

1.    Consult competitors sources

2.    Sales Budget

TYPES OF COSTUMERS

1.    Consumer: Classical

2.    Prosumer: Produces & consumes

3.    Addprosumer: blogger

4.    Crossumer: salesman

MARKETING MIX

1.    Product

2.    Promotion

3.    Price

4.    Place

PRICE/QUALITY CATEGORIES:

1.    Economic

2.    First Quality

3.    Premium

PRODUCT LIFE CYCLE:

1.    Introduction

2.    Development

3.    Positioning

4.    Decline